Clean and ready

I went into the centre of Berlin today for the first time since the countdown to the World Cup has got to the James Bond-runs-in-and-stops-the-bomb stage. Berlin's suddenly become clean and tidy! Parts of the city centre that had building site stuff all around is now clear of that: there's brushed pavements, blasted-clean walls of old buildings, flags declaring Berlin a WM Stadt (World Cup city). I smelled fresh paint on two seperate occasions.

I also saw the above advert for Coca Cola: Welcome to Germany (Excludes Our Penalty Box).

Our.

Is there anything as blatantly cynical in its approach as an American superpowered company like Coca Cola pretending that it's a part of the home nation of this World Cup? That this entity will be sat there on the sofa cheering along Klinsmann's team with Mutti und Papa?
I know; I shouldn't be shocked by this, should I?