Help with a project about fizzy drinks
You may remember my rant about Coca Cola last week; getting annoyed with them pretending to be a Germany fan:
Well, I got an email from a fellow called Andy who lives in Argentina telling me that they're doing something similar over there:
Apparently that says 'this poster supports Argentina' (although I do enjoy the Google translator version: this poster swells for Argentina).
Anyway, Andy and I would like to find out if Coca Cola are being fickle supporters in every nation involved in the World Cup. So, we need YOUR help.
If you live in one of the other thirty nations involved, and see a Coca Cola poster that is supporting your nation, please take a photo of it (preferably fairly hi-res, preferably not a camera phone picture), and email it to me (craig AT flipflopflyin DOT com) and I'll make a page where we can see what sluts a soft drink company can be.
Sound like fun?
Well, I got an email from a fellow called Andy who lives in Argentina telling me that they're doing something similar over there:
Apparently that says 'this poster supports Argentina' (although I do enjoy the Google translator version: this poster swells for Argentina).
Anyway, Andy and I would like to find out if Coca Cola are being fickle supporters in every nation involved in the World Cup. So, we need YOUR help.
If you live in one of the other thirty nations involved, and see a Coca Cola poster that is supporting your nation, please take a photo of it (preferably fairly hi-res, preferably not a camera phone picture), and email it to me (craig AT flipflopflyin DOT com) and I'll make a page where we can see what sluts a soft drink company can be.
Sound like fun?
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9 Comments:
didn't qualify - sorry...
Alex
Which country is that, then, Alex?
The UK Coke billboards that I have seen are "Love" written in the Coca-Cola script in red on white (like the St. George flag). Does this count?
Lance
That counts. Anything that aligns itself with the nation counts.
I'll try and take a picture but for now this page has a link to a PDF of the "Coca-Cola Love England" poster
http://www.coca-colafootball.co.uk/_worldcup/
(and shouldn't that be loves?)
The looser country is Austria...
But seeing England play (although winning) - I think we should have made it as well...
Cheers
Alex
Great idea Craig; I'll start my dutch/belgian search asap!
And you might also want to check out this article from the BBC who have also noticed fickleness amongst other large multinationals!http://news.bbc.co.uk/1/hi/magazine/5049632.stm
Keep up the good work
Yes, they are doing the same exact thing here in Mexico.
Here we've got a campaign identical to that Argentinian with those silly hands and all. On the ''other hand", Pepsi's current campaign is one of the best I have seen in ages. It is at least an ntertaining one, rather than a scam. it brings the brand closer to consumers, while it's catchy and clever.
Pepsi used a very simple strategy, a rockband and a sticky song, being Molotov the rockstars and the song is their cover of Trio's Da Da Da taken from Molotov's last album.
On top of this, they have the top pf the Mexican selection on the ad, playing and singing with them, Rafa Marquez and the Mexican couch La Volpe on it!
PEPSI rocks. (are they doing something similar in your maket?)
imoan
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