Back to index
Client: The Observer
Project: Observer Music Magazine 'From Abba to Zappa'
The advertising agency Mother asked me to work with them on a series of characters for an alphabet of pop stars for their 'From Abba to Zappa' campaign. Each letter would have a pop star (A is for Abba, B is for Beatles, etc.). I worked on designing a character template, and then drawing each of the pop stars based on that template. These characters were all placed in a generic colourful design to be used as posters, postcards, newspaper adverts and beermats.
The characters were also used in a TV and cinema advertisment produced by Nexus. (You can see the clip on their site)
Below are some photos of the posters in London underground stations; meanwhile, here are the original drawings: Abba Badly Drawn Boy The Beatles Black Eyed Peas Chemical Brothers Christina Aguilera Daft Punk The Darkness David Bowie Elton John Eminem The Flaming Lips Franz Ferdinand Goldie Lookin Chain Guns N' Roses Har Mar Superstar The Hives Ice T INXS Jackson Five Jimi Hendrix Kiss Kraftwerk Led Zeppelin The Libertines Marliyn Manson Missy Elliott Morrissey New Order Nirvana Oasis Ozzy Osbourne Prodigy Public Enemy Queen Queens Of The Stone Age Red Hot Chili Peppers Rolling Stones Scissor Sisters Stevie Wonder The Stone Roses Tatu Tupac Shakur U2 Usher The Velvet Underground The Village People Wham! The White Stripes X-ecutioners Xzibit Yeah Yeah Yeahs Yoko Ono Frank Zappa
And here's a little film of the posters alongside an escalator on the Tube.
This campaign has won a few awards, which is nice. The posters won the Best Use of Underground/Metro/Rail Advertising award at the Campaign Poster Awards; the animated TV/cinema ad made by Nexus won Best Animation at the BTAA craft awards; and Poke, won the BIMA Best Integrated Campaign award for their abba-to-zappa.com website.
Awards update March 2005: At the BTAAs, this campaign won Gold for best Newspaper or Magazine TV ad, Silver for best ad under 60 seconds, and Silver for best ad shown on TV and cinema. At the Creative Circle Awards it won Silver for best use of famous personality in TV ad, Silver for best use of animation, and Bronze for best TV commercial